This year, it's the adventure photographer Guy Bolton, accustomed to extreme environments, who lends his image to the eWool brand. Whether paragliding in the Alps or climbing in the Himalayas, Guy Bolton relies on eWool's heated clothing to keep him warm and comfortable throughout his expeditions.
The campaign features a video where Guy Bolton recounts his most captivating adventures, set against a backdrop evoking his travels. Behind him, a large print of one of his iconic photos taken at dawn at 8,000 meters altitude in the Himalayas.
"The first time I used eWool equipment, I was living in my van in the Alps during a particularly cold winter. I think I wore it almost nonstop for about two months over the winter." Guy Bolton
This campaign represents an optimal balance between brand identity and performance marketing," states Ali Kay, executive producer at Studio Kay.
"Some elements aim to forge an emotional connection with the consumer and to spark inspiration, while others are specifically designed to showcase the products and their functionality and to encourage visits to the transactional website. The captivating story of Guy Bolton and the beautiful adventure visuals will surely strike a chord with outdoor enthusiasts.