Commercial Video Production in Montreal

An ad does not need to tell the whole story. It needs to communicate an idea, give the product a clear role and leave an impression that fits your brand. We start with the audience, the key takeaway and the action you want viewers to take. Those decisions shape the script, pacing and visual direction.

A launch, an offer and an awareness campaign call for different approaches. The brief establishes what viewers already know, what may persuade them and which brand elements they should recognize. The main film and its adaptations can then share a clear creative purpose.

Pre-production turns an idea into a practical plan. Visual references, storyboards, casting, locations, sets, props and shot lists are developed around the project. We also agree on review stages and identify who gives final approval.

On set, the director, camera team and production team work towards the same vision. The aim is to protect the quality of the execution while respecting the priorities of the brief. Shots needed for shorter versions are planned at this stage.

A television commercial, a digital ad and a vertical cut need different framing and editing decisions. We define aspect ratios, durations, languages, subtitles and graphics before filming, then prepare the agreed deliverables.

Editing, colour and sound give the film its finish. Depending on the brief, we can plan different openings or calls to action for your advertising tests. Production delivers the agreed variations; their performance is then measured in your campaign platforms.

The concept, shoot days, locations, cast, sets and post-production determine the scale of a project. Music and usage rights, as well as the number of versions, also need to be clarified.

For a useful estimate, share your objective, deadline, channels, references and budget range. We can then discuss production choices and define a realistic scope.