Savoura
Video Production
For its very first video campaign, Savoura needed a concept that was simple, indulgent, and unifying. An idea capable of expressing the essence of its product, the tomato, while marking a clear shift in the brand’s voice. H31, a long-time strategic partner, led the media strategy and laid the groundwork for this new direction. To bring the concept to life on screen, Studio Kay took over production, from ideation through post-production.
The result of this collaboration is a food campaign that reflects the Savoura tomato itself: generous, approachable, and full of flavor.
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With a proven track record in culinary production, Studio Kay crafted a concept built around everyday gestures: slicing, stirring, seasoning, sharing. Six tabletop recipes visually echo one another in a fluid mise-en-scène, where the tomato remains at the heart of every intention.
The art direction sets the tone without overdoing it. The round shape of the ingredient becomes a narrative anchor, subtly connecting each dish. Everything is designed to let the brand settle naturally into memory.
To bring this vision to life on screen, Studio Kay brought in Evan Almighty to direct. The approach is paced without feeling rushed, leaving space for gestures, textures, and the small moments that make all the difference. Hands move, pass on know-how, share a pizza.
Behind this apparent simplicity lies a precise system: food styling, props, cinematography. Every detail is carefully considered to showcase the tomato at its best.
Video Production
Savoura