In order to illustrate the vision behind Lummia, Tafisa mandated Studio Kay to create a bilingual brand video, designed both to showcase its expertise and highlight the application of its panels in interior design.
The filming took place in two complementary stages. First in Lac-Mégantic, at the heart of their production plant. The studio team captured there the key steps of their manufacturing chain, from the transformation of the material to the finishing.
The second phase was then realised out in Montreal, in the new offices of Tafisa. This second session focused on the environments created from Lummia panels. Kitchens, work surfaces, integrated furniture: each space has been filmed to highlight the versatility and finish of the product.
The video editing establishes a coherent narrative thread that links the manufacturing steps and the concrete integration of the panels in a work environment.