Studio Kay structured a visual concept in three stages: Intrigue, sparking curiosity through abstract elements; Aesthetics, highlighting the beauty and variety of the new colors; and Projection, showcasing Lummia panels within inspiring spaces. This narrative framework guided the production of two key videos, one for matte panels and one for glossy finishes.

Launched as dynamic, 20-second spots, this campaign captures the essence of Lummia instantly, generating both curiosity and desire. A collaboration where strategic vision and creative expertise come together to elevate a collection that redefines the standards of interior design.