For four years now, Studio Kay has had the pleasure of collaborating with Ewool to bring its various advertising campaigns to life.

This year, Ewool released a 3rd version of their legendary heated gloves. To this end, the studio was commissioned to create the packaging photos as well as technical photos to highlight the product's features.

 The artistic direction opted for strong and dramatic lighting with the aim of highlighting the material of the product and allowing users to better envision its use.