The New York-based company Crux Kitchen turned to Studio Kay for its new photo and video campaign. Crux offers a wide range of trendy kitchen appliances that will soon be highlighted in a large campaign produced over about thirty days. This collaboration strengthens the international positioning of the studio.

The Studio Kay team produced a total of 74 e-commerce photos, 59 lifestyle photos, and 18 videos that highlight the features of each Crux appliance.

"It's a real tour de force for the studio, which had to manage all the preproduction of the mandate only 2 weeks after the first contact with the client. We had to immerse ourselves in the world of Crux, understand their expectations, analyze their market, and propose a unique art direction for a large quantity of products," states Ali Kay, executive producer.