Clarins - Le mois des câlins
Motion Design
For nearly 20 years, the Mois des Câlins de Sainte-Justine has been spreading love and solidarity across Quebec, touching the hearts of thousands of families. For this 19th edition, Clarins and the Fondation CHU Sainte-Justine entrusted Studio Kay with creating a heartfelt and gentle TV commercial.
From concept and illustrations to storyboard and animation, Studio Kay meticulously crafted every detail to bring this iconic campaign to life, delivering a message that is as tender as it is impactful.
Discover the project
"As a father of two young children myself, it was essential for me to get involved in this cause and support it," explains Ali Kay, Executive Producer. This personal commitment is reflected in every detail of the commercial, which delicately illustrates the direct impact of each donation on families like that of Nolan, a two-year-old for whom the support of CHU Sainte-Justine made all the difference.
Thanks to the commitment of the people of Quebec and the support of partners Rythme, Jean Coutu, and Clarins, the Mois des Câlins has already raised over $6 million since its inception. This wave of generosity helps CHU Sainte-Justine push the boundaries of pediatric care, providing invaluable support to families in need.
MOTION DESIGN
Clarins Le mois des câlins
