To highlight the reality of construction trades, APCHQ turned to Studio Kay to create a custom image bank.

In two days of filming, our team composed of photographer, videographer, artistic director, stylist, make-up artist and technicians deployed on urban, residential and energy-efficient projects. 

The challenge was to capture authentic scenes highlighting professional gestures, interactions in the field and the diversity of work environments.

Each shot has been carefully prepared to highlight the know-how and diversity of trades in the field.

In the end, more than 50 visuals were delivered to enrich APCHQ’s communications whether on their website, in their newsletters or through their social platforms.