The idea, developed by the client, plays on a simple contrast. We first step into the controlled chaos of a family living room, where a mother juggles tax season, two energetic kids and a series of small mishaps piling up at once. Deeper shadows and cooler tones amplify the pressure building. Then the atmosphere shifts.

The second half opens into a brighter, calmer space, almost spa like, giving the viewer room to breathe. The goal is not only to show a bathroom renovation, but to let the audience feel the transition from tension to ease. The photography side of the campaign lived mostly in this calm environment.

The campaign was produced in studio across two carefully designed sets imagined by the client’s art director. Over two days of filming, two adult actors and two children brought the story to life, while a dedicated photography day captured close to thirty images across five distinct setups.

To shape the visual tone, Studio Kay collaborated with director Cristina Martins and director of photography Vincent Masse, supported by a seasoned grip and lighting team.

Broadcast across North America in French and English, the campaign was adapted for Canadian and US audiences in close collaboration with the agency.