BIC recently refreshed the visual identity of its BodyMark line to reaffirm its position in the temporary tattoo market. To bring freshness and visual impact to this initiative, the mandate was entrusted to Studio Kay.

From the earliest stages of pre-production, the team crafted a playful and colorful universe designed to appeal to a young, expressive audience. This creative direction guided every artistic decision, from shot composition to the use of shading and vibrant backdrops.

Around twenty photos were produced, each carefully designed to capture the brand’s essence. The soft, airy lighting drew inspiration from beauty brand codes, highlighting the vivid inks and dynamic compositions.

Studio Kay oversaw the entire orchestration of the project, from accessory styling to hand model direction. The team successfully showcased the products while building a coherent visual narrative aligned with current trends. This production gave rise to a series of versatile images, suitable for both digital and point-of-sale applications.