OGGI FOODS
Food Photography
Laughter, pizza slices caught on the fly, a table a little too full but brimming with life.
For its most recent campaign, OGGI Foods wanted to go beyond the product. What mattered was capturing a moment, a way of being together. The artistic direction was built around an idea: abundance. Not the one that impresses, but the one you feel in the warmth of a shared meal, in a setting that makes you feel at ease, in the simple gestures of everyday life.
The filming took place in a studio furnished like an apartment.
Each piece has been designed to promote interactions. A living room where one sits on the ground, a dining room where the guests jostle a little around the table. Nothing has been set in stone. Everything has been designed to leave room for spontaneous exchanges.
Four stagings were created, each declined into eight strong images, for a total of 32 photos.
The final gallery offers a rich variety of emotions and framing, while maintaining a visual coherence carried by light, textures and artistic direction.
For the lighting, the team recreated the golden softness of a weekend afternoon. A lateral and enveloping light that highlights the details without ever setting the mood.
Behind the camera, Studio Kay has opted for a simple and human approach. It was necessary to recreate a framework where people feel comfortable, where interactions are effortless.
It is this naturalness, this truth in gestures and looks, that gives the countryside all its strength.
Food Phography
OGGI FOODS