Meta × Ray-Ban
Product visualization and 3D animation
Iconic design meets connected technology
For the 2024 Ray-Ban Meta smart glasses, a library of visuals combines digital renders with live action filmed at Park Royal Studios. The project highlights the glasses’ distinctive design and connected features.
The imagery explores shape, materials and product details. CGI and live action move between complete product views and close compositions while maintaining a consistent visual identity.
One product, multiple touchpoints
The content library was developed for the web, social media, retail environments and packaging. Films and short sequences extend the same visual world across different formats.
Credits
Client · Meta × Ray-Ban
Production and art direction · Dimitrii Kornienko × Builders Club
Live-action filming · Park Royal Studios