Corbeil Électro
Commercial video production
Where products meet everyday life
For its fall 2026 campaign, Corbeil Électro entrusted Studio Kay with the concept, direction and production of four humorous commercials. Our Montréal video production team put appliances centre stage while grounding each story in a familiar everyday situation.
Built around the French tagline “Quand c’est wow, c’est Corbeil Électro,” the campaign pairs polished product imagery with character-driven storytelling. The project reflects our approach to commercial video production, from the creative idea to the finished videos.
Explore our approach to video production.
A visual world built around the product
The appliances first appear in a controlled visual setting. A grey cyclorama, sculpted lighting, slow motion and fluid camera moves reveal their lines, materials and details. This gives each product a strong presence before the story moves into everyday life.
The contrast between these two worlds shapes the campaign. The images retain the precision of product video production, while the characters’ reactions bring a human, humorous tone.
Four familiar situations
Each commercial connects an appliance with an instantly recognizable scenario. A man receives unexpected news beside an Ellipse washer and dryer. A woman packs five lunches into an AVIVA refrigerator before realizing the next day is a holiday. A competitive brother-in-law gets busy at a KitchenAid range. A teenager finds the household’s missing bowls, then wonders about the silence of an ASKO dishwasher.
The structure introduces four product categories without repeating the same story. The videos share a visual identity while giving each scenario its own pace, comic twist and reveal.
Direction and cinematography
Sarah Boulais directed alongside Pascal Chaumont, who also handled cinematography. Their approach relied on a precise transition between the controlled product setting and everyday life. Lighting, camera movement and performance work together so the humour supports the appliances rather than distracting from them.
A cohesive production
Studio Kay handled the campaign’s concept, direction and production. A shared visual approach gives marketing and creative teams brand continuity while leaving each product room for a distinct story. For the production team, that meant planning sets, lighting, movement and performances together across all four scenarios.
Services involved
- Campaign creative development
- Commercial video direction and production
- Cinematography
- Product video for several appliance categories
- Four scenarios connected by one campaign idea
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