Beats Studio Buds
CGI and product launch film
A world of your own, shaped by sound
The Beats Studio Buds launch film combines live action and CGI to turn listening into a personal world. As the music unfolds, the city and the product become part of one expressive visual experience.
Shifts in scale, digital environments and transitions between filmed and rendered imagery make sound feel tangible. The earbuds remain the thread connecting the different scenes.
Putting the product inside the story
Developed with the Builders Club team, the project features Roddy Ricch and his track Late at Night. His presence connects the live-action narrative with the product sequences and imagined environments.
Credits
Client · Beats by Dre
Collaboration · Builders Club
Artist and music · Roddy Ricch, Late at Night
Sound design · Echoic
CGI and animation: Dimitrii Kornienko
