Nike Sphere
3D animation and immersive advertising
Nike Air Max Dn, on a monumental scale
In Las Vegas, Nike Air Max Dn becomes part of a larger-than-life playground. Presented during Super Bowl week, the campaign turns the Sphere into a colourful world of nostalgic toys and characters.
The 3D animation works with the building’s curved surface, placing the shoe at the centre of a playful scene. The result is a product story designed to be experienced in the city and through the campaign’s films.
From a teaser to the Sphere
The campaign began with New York billboards on February 4 before appearing on the Sphere and Nike’s social channels. It brings together product CGI, playful storytelling and large-scale digital outdoor advertising.
Credits
Client · Nike
Production and art direction · Builders Club
CGI and animation: Dimitrii Kornienko
