Clarins · Le Mois des Câlins
Commercial video production
A story told with sensitivity
For the 20th anniversary of Le Mois des Câlins, Studio Kay supported Clarins on a campaign benefiting the CHU Sainte-Justine Foundation. The project explores a hug as a gesture of comfort and an expression of courage and hope.
Explore our approach to video production.
Conceived by director Charles-Antoine Thériault, the story takes the form of a letter read by a child. Filming took place at CHU Sainte-Justine with Sofya and her mother. The direction favours restraint and carefully judged emotion, leaving room for their story.
In its second year working with Clarins on the campaign, Studio Kay shaped the production around a human story. Listening and sensitivity guided the approach on set.
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