Faced with the climate emergency, regulatory pressure and growing consumer expectations, eco-design packaging is no longer an option: it’s a necessity.

It is in this spirit that the CRE Montérégie launched its educational capsule “With ecodesign, the future takes shape differently…” and our packaging too!” , an initiative designed to empower companies to better understand and integrate ecodesign principles into their packaging processes.

To design this capsule, the CRE Montérégie commissioned Studio Kay to transform complex content into a clear, visual and engaging educational tool.

The capsule explores the entire eco-design approach through concrete examples from the agri-food sector such as material reduction or reflection on the complete life cycle of packaging.

This video is part of a series of initiatives aimed at encouraging a concrete transformation of packaging practices in the food sector.